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Jun 01, 2005

SF Chron Takes Front Page Jab at 49ers PR Director

by Eric Schwartzman

If you’re involved in producing employee training materials, SMTs, VNRs or any other form of internal marketing communications, you’ll probably find this story – which is the top page column-to-column headline in today’s SF Chron — hysterical. The Niners’ public relations director is taking the heat for a “diveristy”media training film he made to help sensitise players to the city’s local fans.

Anyone in public relations will find this one a real hoot. I am also pleasantly surprised by their editorial on Deep Throat, which makes it easy for anyone to understand why anonymous sources and a free press are critical to our democracy.

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