Eric Schwartzman | New Media and Social Media Communications

If you’re involved in producing employee training materials, SMTs, VNRs or any other form of internal marketing communications, you’ll probably find this story – which is the top page column-to-column headline in today’s SF Chron — hysterical. The Niners’ public relations director is taking the heat for a “diveristy”media training film he made to help sensitise players to the city’s local fans.

Anyone in public relations will find this one a real hoot. I am also pleasantly surprised by their editorial on Deep Throat, which makes it easy for anyone to understand why anonymous sources and a free press are critical to our democracy.