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Jul 14, 2005

Entrepreneurs Can Podcast Too

by Eric Schwartzman


Enterpenuer Magazine:

…entrepreneurs may find value in creating their own broadcasts, and sees multiple marketing opportunities in podcasting, including:

  • Sponsoring a popular podcast, much like a company might sponsor a radio broadcast
  • Using giveaways, contests and other promos that have proven effective in traditional broadcast media
  • Incorporating short ads within podcast feeds, which would be visible as the program downloads…
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