Eric Schwartzman | New Media and Social Media Communications

Russell Wright is the co-founder of ThemeZoom, an online marketing intelligence platform that takes a radical approach to search engine optimizing online content. Wright, better known as “the keyword guy,” is a search engine optimization auditor and is known as an expert in finding profitable keywords.

Show Notes:

3:07 – Wright gives tips on how to conduct SEO services with little to no budget.

3:37 – Wright recommends free tools to monitor web traffic for beginners.

4:28 – Wright reveals the most valuable information Google Analytics provides.

5:42 – Wright on the possible vulnerabilities of Google and the new engine Cuil.

16:47 – Wright on the social keywords versus business keywords.

24:44 – Wright’s guidelines for using social media sites for business applications.

25:39 – Wright talks about using keywords in URLs versus using Tinyurls.

34:09 – Wright on the profitability of online content.

35:09 – Wright on Google Connect and how that will affect the future of SEO services.

37:14 – Wright on the affects of Google’s recent release of the social graph API.

41:42 – Wright on the future of local mobile search.

43:27 – Wright on the conversion of social networking and mobile networking for business owners.

44:41 – Wright on social search and algorithmic search.

52:59 – End

Schwartzman is the founder of online newsroom provider iPressroom, which alos provides SEO services for PR practitioners.