«
»
Dec 19, 2008

On the Record…Online with Mark Hass, Manning Selvage & Lee CEO

by Eric Schwartzman

Manning Selvage & Lee CEO Mark Hass goes On the Record…Online at the 2008 PRSA International Conference about MS&L’s strategy for penetrating China, his acquisition strategy for buying new firms and what it takes to be a managing director at MS&L.

Mark Hass, CEO of Manning Selvage & Lee has held this position since April 2005. In this role, Hass leads MS&L and its global leadership team, and acts as a strategic counselor to the firm’s largest clients, including General Motors, Philips and Procter & Gamble. Hass joined MS&L in 2002, when his public relations agency, Hass Associates, was acquired and merged into MS&L. As CEO of Hass Associates, then Michigan’s largest PR firm, he was a senior counsel to GM, and a key consultant for Chrysler Corp.

Show Notes:

2:42 – Hass on his keynote speech at the 2008 PRSA International Conference.

3:46 – Hass on how new media is changing the public relations industry.5:50 – Hass on how to convince board rooms that social media is important.

8:41 – Hass on the relationship between stock price and new media adoption rates.

9:13 – Hass on Google’s big secret.

11:07 – Hass on the future of media relations as a PR agency revenue driver.

12:42 – Hass on reinventing the business of public relations.

14:09 – Hass on the economic future for MS&L.

17:07 – Hass on emerging PR markets.

18:51 – Hass on penetrating emerging markets like China and India.

22:38 – Hass gives advice on what he looks for in a new PR hire.

24:26 – End

Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors.

The Social Media Boot Camp comes to Los Angeles, August 16-17, 2010. Bring your laptop, log on and learn the ins and outs on social media engagement and SEO. Sign up at http://www.socialmediabootcamp.com

Related posts:

  1. On the Record…Online with Fame Formula author Mark Borkowski
  2. On the Record…Online with BusinessWeek Computers Dept. Editor Spencer Ante
  3. Mark Glaser on Citizen Paparazzi
  4. On the Record…Online with Blogger Jason Falls
  5. On the Record…Online with New York Times Exec. Dir. Of Customer Insight Jeffrey Graham
Categories: Uncategorized
blog comments powered by Disqus