Eric Schwartzman | New Media and Social Media Communications

While there are plenty of social media training opportunities out there, many are thinly-veiled product or service pitches, or too-high level and strategic to contain any practical guidance.

I developed my Social Media Boot Camp 5 years ago for the Ministry of Information at the Government of Singapore and UCLA, before going on to teach it nationwide for the Public Relations Society of America (PRSA), and privately for the US Dept. of State, the US Dept. of Defense, Johnson & Johnson, Toyota and many others.

Here’s what other past attendees have to say about my training on my Linkedin Profile.

Unlike many conferences and workshops where you all you get are head in the clouds case study overviews from consultants marketing their services, I take attendees behind the curtain and show them how social media tools and services can be leveraged for organizational communications.

My Social Media Boot Camp is taught in wi-fi-enabled classroom environment with a limited number of attendees and you get hands-on experience learning to use social media tools and services for business purposes.  Attendees bring their laptops, log on, ask questions and learn the ins and outs of effective social media marketing communications through a series of step-by-step exercises.

This is the only training of its kind where attendees learn first hand how to search engine optimize web pages, how to blog images and videos, how to build an online media monitoring dashboard entirely with free tools, how email market effectively and how to leverage social networks to reinvent their organizations and themselves professionally.

No technical knowledge is necessary.  As long as you can surf the web, you can learn to master social media.  I am not a code monkey.  I’m a former PR guy.  I learned this stuff on my own, and I specialize at teaching digital immigrants and digital natives alike.

Learn how to record and distribute podcasts and how to integrate Facebook and Twitter strategically into organizational communications from someone who’s been doing it successfully for major brands for over 10 years.  I cover web design basic, strategic planning, measurement, analysis, the gamut of social media communications.

This year, stay for day three, the Social Media Master Class, and learn advanced search engine optimization, live video streaming, how to interpret your web stats  to evaluate the effectiveness of your efforts and much, much more.  The master class is designed to build on the knowledge imparted in the boot camp and is not recommended to those who have not taken it first. Just because you’re well versed in the mechanics of Twitter and Facebook does not necessarily mean you understand how to apply these channels to business communications.

So join me this August 18-19, 2010 for the Social Media Boot Camp and August 20, 2010 for the Social Media Master Master Class and reinvent yourself professionally for the digital future.  I hope to see you there!