Aug 12, 2010
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If you want to get an idea of what I cover in my Social Media Boot Camp or attend the workshop remotely, I’m live streaming my Los Angeles session on Aug. 18-19 from 9 to 4pm PT right here. So bookmark this page and come back anytime during the workshop to view the live stream.
Attendance is limited to 24 and my workshops are very interactive. I will be taking questions from attendees as they roll and helping people one-on-one through-out the course of the Boot Camp. But that only goes for paid attendees. You can audit via the web for free, but questions and one-on-one counseling is limited to the folks on site.
I will not be taking questions from the chat room. Also, I make no guarantees as to the quality of the audio or video, but we have a pretty good prosumer rig, a live camera operator and a Sennheiser shot gun mic so hopefully it’ll be more than watchable. I’d certainly appreciate your feedback as a comment to this blog post if you’re inclined to share it.
For Upcoming Social Media Boot Camp dates, visit www.SocialMediaBootCamp.com.
Categories: Facebook, gov2.0, mil2.0, online news rooms, PR, professional development, SEO, social media, social media policy, social networks, socialmediabootcamp, training courses, USMC1 CommentJul 15, 2010Dan Schnur, Director of the Institute for Politics at USC, Shelia Tate, Press Secretary to First Lady Nancy Reagan, Noelia Rodriguez, Press Secretary to First Lady Laura Bush, David Demarest, Press Secretary to President George H.W. Bush, Phyllis Tuck, Hill & Knowlton, Don Spetner, Korn/Ferry International, Joann Killeen, Killeen Furtney, Lou Baglietto, Butterfield Communications and Denis Wolcott, The Wolcott Company advise NBA basketball star LeBron James on public relations.
Categories: PR, Uncategorized
On the Record…Online with VP Global PR Disney Parks & Resorts Duncan Wardle
Vice President of Global PR at Disneyland Resorts Duncan Wardle goes On the Record…Online to discuss the impact social media has had on marketing Disneyland Resorts in the digital era.
This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.
Duncan Wardle is Vice President of Walt Disney World and Global PR for Disney Parks. His current role encompasses the strategic development and execution of PR campaigns designed to raise awareness and increase intent to visit Disney Parks worldwide. Mr. Wardle’s team launched the company’s first word-of-mouth and online social network campaign, enlisting thousands of evangelists and leveraging their passion for the brand to convert new audiences. He also oversaw the first global PR campaign conducted by Disney Parks in celebration of Disneyland’s 50th Anniversary. Prior to his current role based in Orlando, Fla., Wardle has served in an executive PR capacity for the Walt Disney Company in Los Angeles, Hong Kong, London and Paris.Show Notes:
3:25 – Wardle discusses his role in the launch of Disneyland’s podcast.
3:51 – Wardle on the promotional benefits of podcasting.
5:12 – Wardle on increasing transparency without destroying suspension of disbelief.
6:17 – Wardle on appealing to younger generations who are impervious to traditional media.
8:10 – Wardle on the current challenges of marketing Disney, an iconic American symbol, to the international community.
9:18 – Wardle on the future strategy of Disneyland Parks evolving in order to maintain the standard of excellence for theme parks worldwide.
10:03 – Wardle shares words of advice for PR professionals moving forward in the digital era.
11:25 – Wardle on his presentation at the PRSA 2007 International Conference.
11:47 – Wardle explains how people can subscribe to the Disneyland podcast.
11:53 – End
Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.
Feb 09, 2007
It was encouraging to see so much interest among government agencies in the practice of new media PR. Out of nearly 100 delegates, 65% were from Goverment/Public Service. We had public relations and corporate communications execs from a variety of sectors including housing, land transport, health and even the local prisons service.
NGOs and private sector PR pros were also in attendance at my New Media PR Boot Camp, which is a one-day seminar that takes attendees on a whirl wind tour of the whole wired world to help professional business communicators better understand how the Internet is changing the way organizations communicate, and the way people consume media and information.
My New Media PR Boot Camp is designed to give attendees the foundational knowledge they need to integrate new media tools like blogs, podcasts, RSS, SEO and measurement into conventional, mainstream public relations, corporate communications and marketing campaigns through an examination of best practices demonstrated through multiple case studies.
If you’re interested in taking a look at the PowerPoint presentation, which is available as a PDF download only, follow these instructions:
1. Right Click This Link
2. Select “Save Target As”
3. Browse to a Location where you’d like to Save the PDF file
4. Be sure you have Acrobat Reader 6.0 or higher to view
The presentation includes plenty of useful links to numerous useful Web 2.0 services. If you’d like to inquire about scheduling a New Media PR Boot Camp at your agency or organization, please contact Jennifer Dekel at +1-310-446-8310 or jdekel at schwartzmanpr dot com.
Thanks to Pacific Conferences for producing the session.