Sep 16, 2010
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Archive for the ‘SEO’ Category
Michael Rice, SVP Digital at McCann Erickson Los Angeles, Adrian Sexton, CEO at New Medici, Yacine Baroudi CEO at FasTake and David Bloom, Principal at Words & Deeds share their first impressions on Google Instant at the iHollywood Forum Panel on Social Media for Brands.
Special thanks to Erik Deutsch for his help.
Categories: SEO, social media1 CommentAug 12, 2010If you want to get an idea of what I cover in my Social Media Boot Camp or attend the workshop remotely, I’m live streaming my Los Angeles session on Aug. 18-19 from 9 to 4pm PT right here. So bookmark this page and come back anytime during the workshop to view the live stream.
Attendance is limited to 24 and my workshops are very interactive. I will be taking questions from attendees as they roll and helping people one-on-one through-out the course of the Boot Camp. But that only goes for paid attendees. You can audit via the web for free, but questions and one-on-one counseling is limited to the folks on site.
I will not be taking questions from the chat room. Also, I make no guarantees as to the quality of the audio or video, but we have a pretty good prosumer rig, a live camera operator and a Sennheiser shot gun mic so hopefully it’ll be more than watchable. I’d certainly appreciate your feedback as a comment to this blog post if you’re inclined to share it.
For Upcoming Social Media Boot Camp dates, visit www.SocialMediaBootCamp.com.
Apr 05, 2010If your target customer is another business, you need to approach search engine optimization quite differently than you would if your marketing to consumer impulses through search engines.
Factors like buying cycles, price, content strategy and whether you’re selling a product or a service will all play a role in your ability to convert traffic into measurable social, informational or ecommerce transactions.
Dec 02, 2009
Phil Aurbach told me about the layoffs at the Las Vegas Sun this morning. Newspapers nationwide are under serious pressure.
In my opinion, the best bet for them is to cut costs, reorganize and focus on organic, local search engine optimization. But even if they can capitalize on local search, they’re still going to be forced to swap their analog dollars for digital pennies. The trick is to SEO their archives and cume those digital pennies, a la long tail.
Here’s an article about the SEO training conducted at the NY Times a few years back. When will they learn that drastic times calls for drastic measures?
Categories: SEO