Hands-On Agenda
1. Blogging Exercises:
A. HOW TO: Launch a Blogger Blog
B. HOW TO: Install Google Analytics in a Blogger Blog (Find your tracking code: Edit > Check Status)
C. HOW TO: Find Your RSS Feed in Blogger
D. HOW TO: Add a “Subscription Links” Gadget from the Basic Menu to a Blogger Blog
E. HOW TO: Burn a Blog Feed Using Feedburner
F. HOW TO: Embed Flickr photos in a Blogger Blog
G. HOW TO: Embed YouTube videos in a Blogger Blog
H. HOW TO: Embed SlideShare Presentation in a Blogger Blog
I. HOW TO: Embed a friendfeed Widget in a Blogger
2. Search Optimization Exercises
A. HOW TO: Keyword Discovery (Include synonyms using the tilde sign (~) immediately before your search)
B. HOW TO: Keyword Relevancy
C. HOW TO: Keyword Density (Bonus: Wordle)
D. HOW TO: Keyword Volume
E. HOW TO: Keyword Search Rank Analysis
F. HOW TO: Analyzing Back Links (Basic)
G. HOW TO: Analyzing Back Links (Advanced)
H. HOW TO: Download SEO Exercise
3. Google Reader Exercises
A. HOW TO: Google Reader
B. HOW TO: Track Blogs
C. HOW TO: Track Twitter
D. HOW TO: Track YouTube
E. HOW TO: Track Forums
F. HOW TO: Track Linkedin
G. HOW TO: Search Facebook Updates
H. HOW TO: Map Circles of Influence (Basic)
I. HOW TO: Map Circles of Influence (Advanced)
J. HOW TO: Edit Custom Newsfeeds via Shared Items
K. HOW TO: Share Subscriptions
4. Audio and Video Exercises
A. HOW TO: Record & edit audio (Bonus: Gear)
File Downloads:
1. Music
2. Intro
3. Soundbite
4. Outro
5. Optional: Live Soundbite
B. HOW TO: Record & edit video (Bonus: Gear)
Mac Downloads:
5. Music
PC Downloads:
5. Music
C. HOW TO: Add titles & music
D. HOW TO: Publish podcasts in iTunes
E. HOW TO: Syndicate to YouTube, Facebook, & Twitter
F. HOW TO: Meta tag audio & video
G. HOW TO: Build a Podcast Feed with DivShare and FeedBurner (Basic)
H. HOW TO: Use LibSyn to Host Your Podcasts (Advanced)
I. HOW TO: Live stream via mobile
5. Facebook Exercises
A. HOW TO: Manage a Facebook Profile
B. HOW TO: Group Chat and Video Chat
C. HOW TO: Memorialize a Deceased Facebook Member’s Profile
D. HOW TO : Market on Facebook via Pages, Promotions, Ads, Apps and Open Graph
E. HOW TO: Understand Edgerank
F. HOW TO: Launch a Facebook Page
G. HOW TO: Use Facebook as a Page or Profile
H. HOW TO: Edit Facebook Status Updates
I. HOW TO: Tag Users and Brands in Status Updates
J. HOW TO: Post Events to Facebook
K. HOW TO: Embed “Like” buttons
L. HOW TO: Embed “Like” boxes
M. HOW TO: Install Facebook Apps
N. HOW TO: Facebook Engagement Strategies
O. HOW TO: Use Facebook with a Mobile Device
P. HOW TO: Access Facebook Page Usage Statistics
6. Twitter Exercises
A. HOW TO: ReTweet, @Reply, and Direct Message
B. HOW TO: Use Twitter Favorites
C. HOW TO: Follow a Twitter User and See Who’s Following You
D. HOW TO: Find Your Colleagues on Twitter
E. HOW TO: Use Twitter Advanced Search
F. HOW TO: Make Sense of Hashtags and Klout Scores (Bonus Content: How to Increase Your Klout Score)
G. HOW TO: Track Click-Thrus using Bit.ly
H. HOW TO: Decide Between Branded vs. Individual Twitter Accounts
I. HOW TO: Embed a “Tweet” button
J. HOW TO: Embed a “Follow” button
F. HOW TO: Twitter Engagement Strategies
G. HOW TO: Build and Share Twitter Lists
H. HOW TO: Mobile Applications of Twitter
I. HOW TO: Use HootSuite for Twitter and Facebook
7. Linkedin Exercises
A. HOW TO: Optimize Your Linkedin Profile
B: HOW TO: Create and Embed a Linkedin Badge
C. HOW TO: Use Linkedin Advanced Search
D. HOW TO: Grow Your Network
E. HOW TO: See Who’s Been Viewing Your Linkedin Profile
F. HOW TO: Research Linkedin Groups
G. HOW TO: Post to Linkedin Group
H. HOW TO: Publish to Linkedin via RSS
I. HOW TO: Track Discussions in Linkedin Groups
J. HOW TO: Exclude Items Published to Linkedin Groups via RSS with no Activity
K. HOW TO: Search Twitter by Industry or Company with Linkedin Signal
L. HOW TO: Use Linkedin to Curate Industry News
M. HOW TO: Embed “Share” Buttons
N. HOW TO: Use Linkedin’s Mobile Application
8. Google Analytics Exercises
A. HOW TO: Analyze New vs. Returning Visitors
B. HOW TO: Analyze Time on Site & Bounces
C. HOW TO: Insure Your Google Analytics Tracking Code is Correctly Installed (Bonus: Build Trackable URLs)
D. HOW TO: Analyze Traffic Sources
E. HOW TO: Assess Mobile Demand
F. HOW TO: Set up Goals & Funnels
G. HOW TO: Beyond Last Click Attribution
H. HOW TO: Derive Useful, Actionable Business Intelligence